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Muhammad Ali has launched his first official e-commerce site.

Ali.com launched earlier this week as the former heavyweight champ celebrated his 66th birthday. The site sells Ali posters and books as well as memorabilia, such as boxing gloves autographed by the boxer.

“We are transforming our website into a platform offering even more original content about Muhammad,” said Ronald A. DiNicola, president and CEO of Muhammad Ali Enterprises L.L.C. “We will be creating an online global community of Ali fans and we want everyone to be a part of it.”

Muhammad Ali Enterprises L.L.C (MAE) is a California limited liability company. MAE is involved in a worldwide licensing program, merchandising, television, film, video and Internet projects.