Dr. Dre Partners with Drinks Americas
Drinks Americas Holdings, Ltd. a developer and marketer of premium beverages, announced a new beverage venture in association with Grammy Award-winning producer and artist, Dr Dre (born André Romell Young).
According to the Drinks Americas release, ‘the partnership with Dr Dre was formed to identify, develop, and market premium non-alcoholic and alcoholic beverages. The partnership’s first premium beverages will be a super premium cognac selection, followed by a unique new to market sparkling vodka (which is now being crafted). Drinks Americas and Dr. Dre also plan to enter the growing imported premium tequila category.
‘The venture marks the first time an iconic artist has partnered directly with a beverage company in an equity arrangement to jointly develop and market products. The deal is under the umbrella of the previously announced agreement between Drinks Americas and Interscope Geffen A&M Records.’
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March 4th, 2008
Its good to see people advancing into different fields despite their background