Wine Entrepreneur Looks To Sip Success At World Cup

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“When we started this business it was always with 2010 in mind, because the spotlight is on South Africa for the World Cup,” said Cuffe, 34, who in 2005 founded Heritage Link Brands, a Los Angeles-based company that imports wines produced by black South Africans.

Despite the challenges, Cuffe remains true to her original goal of running a business that incorporates the broader agenda of changing peoples’ perceptions about Africa and promoting black South African entrepreneurs. To emphasize this point, Cuffe said, ‘it was transplanted vines from South African that started the Australian wine industry in the early 1700s’.